When I was in middle school and high school, as many French kids do, I had to learn Latin. It has no direct application but it’s actually a good way to learn about grammar and the way the actual languages you speak were formed. Also, and I’m aware I might be the only to think that but it’s my blog so it’s fine, quotes in Latin are awesome.
There is concision, an ability to express complex thoughts with only a few words that can’t be matched in French, or in English for that matter. Case in point, the description Louis XIV, King of France, gave of Tokaji wine from Hungary. As he gave a bottle of the sweet white wine to his mistress, he referred to it as “Vinum Regum, Rex Vinorum”.
It would translate as: Wine of Kings, King of Wines. As far as marketing goes, it’s a pretty solid tagline. Actually, the Latin locution is still used today by Hungarian producers on their labels. I told you, Latin is awesome.